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Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.
Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.
However, if you can find your special niche, you will be able to create a successful dating service.
The field has become crowded with gimmicks, most of which do not succeed.
Compatibility issues are taken very seriously in the matchmaking business and a matchmaker would take a lot of steps to ensure that two people are compatible before matchmaking them because it would never work if they are not. This may be done in different ways but the most popular way is for the couple to go on a first date.
You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.
By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.
Go for a light-hearted design scheme rather than something ultra-serious. Promote your dating services business to your target market through online and offline advertising.
Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops.
You can open and operate this low-cost start-up business from home, if you have a private home office where you can meet with potential clients to discuss their dating needs and preferences. Research the dating industry to get an idea of the types of services and products these businesses offer to people who are navigating the dating scene.