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Getting exactly what you want as quickly as possible is the general goal of countless other startups.But because the "what" in this situation isn’t cars or bánh mì but human companions, Ohlala, and other apps that facilitate paid dating, are most easily understood in terms of sex work.Though its on-demand model has earned Ohlala the label "Uber for escorts," the company insists it isn’t an escort agency, or even operating in the adult entertainment space.As I scrolled through the largely German #escortgate hashtag, one Bing translation at a time, I started to piece together an unraveling scandal.Launched in August 2015, Ohlala is a web-based app that facilitates what it calls "instant paid dating." Male users post offers for dates, consisting of a time, a duration, and how much money they’re willing to pay — a typical offer is from 1–4 hours at an average price of 0.While the request is up, women can decide whether or not they’d like that person to be able to contact them.He worked at a startup; he was visiting New York on business."I was like, oh, he’s kind of …" Neither had plans that night, so they started figuring out where they could meet up for a drink.
When I arrive, there’s a mood of weary intensity among the eight or so team members present.According to Poppenreiter, Ohlala seeks to improve upon two perceived flaws that Tinder and other dating apps often fall into.First, the in-app chats that go nowhere — or worse, promising matches who ghost on you.Pia Poppenreiter, the company’s CEO, stands and greets me with a rushed hug."You picked a great day to visit," she says, in a voice that suggests more cigarettes than hours of sleep.
After spending a lazy Saturday afternoon browsing through the dating app she was currently experimenting with, she hit it off with a nice-sounding guy, and the two exchanged real names and numbers.